Ive had the chance to talk to lots of folks who are just starting out building new web businesses, many of them for the first time and a few with some experience under their belt. What worries me is that a lot of these new businesses are reversing the SEO order of operations; making it 100X more difficult to succeed than need be.
Another great post from Jason Cohen popped onto my radar yesterday entitled "Startup Competitive Advantages the Work." As a passionate (OK, maybe obsessed is the right word) startup guy and someone who loves SEO, I couldnt help but want to jump into the fray with ...
Paywalls are a hot topic online at the moment. In the UK The Times has recently put their whole site behind a pay wall and in early 2011 the New York Times is set to also go behind a pay wall. Both of these sites are part of the News Corporation empire and join sites such as the Wall Street Journal which has been behind a paywall for some time already. For those who arent familiar with how pay...
When I was an in-house SEO I hired outside SEO consultants. Now as the outside SEO consultant I often work with in-house SEOs. In the comments of my most recent post, an interesting question came up, "...why would a company who has an in-house SEO expert hire an external company?" Here are 8 exce...
The preparation of an SEO Site Audit is something that every SEO, whether in-house, agency-side, or independent consultant, has done. They range from a brief assessment of an hour or two followed by a quick email to mammoth document of more than 50 pages that can take a month or more to complete. A junior SEO might charge a few hundred dollars for a quick assessment and a well known consu...
Tips tricks and tools I use to get things done effectively and efficiently and lessons you can learn that apply in your day-to-day work and people management.
When it comes to marketing your brand online there is just so much to do. We spend our days researching, creating, implementing, and then measuring the success of our efforts. There are dozens of channels to participate in, and obviously thousands of ways to go about marketing your brand, but however you slice it—online marketing comes down to introducing ne...
How does a person become successful in the world of SEO? I wish I could tell you all the secrets but if I knew them, I would be sitting on a beach in Tahiti, sipping mai tais, instead of writing this post. About a year ago I ran across a video of Richard St. John giving a quick 3 minute presentation at TED about th...
Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, Ive shared examples of different tactics used at different website, and the effects that have been seen. If youre considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing.
Tomorrow, at 8.30am PST (11.30am EST / 4.30pm GMT), I am going to be joined on the next Distilled conference call by Richard Baxter as we discuss "how to get the most from your SEO".
Last week, while in London, I received an email from Paul Graham, whom Ive long admired, possibly even idolized a bit. He asked if I was available to come speak at a YCombinator SEO event in Mountain View. Tonight, I presented at that evented and thought Id share my experiences, recommendations and yes, my presentation. Not everything that...
To make a valuable impact, SEO has to be understood by more than just an organisations search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
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